You are a connection.
We are one.

Founded in 2022, Digital Architecture Lab (DAL) is a group of multi-disciplinary designers and “doers” developing a new digital sensibility suited for our future’s challenging but pro-social scenario. Our mission is to participate in and contribute to a new sensibility expressed as a new digital architecture with expressions in technology, norms, laws, and business. We will work with the public sector, private sector, academia, and civil society unbounded by traditional silos and boundaries.

But why architecture? Because it’s the meta-discipline that best suits the antidisciplinary challenge we face. Architecture synthesizes engineering, design, art, and science to go beyond mere digitization of existing structures — For instance, how should identity work when we have a public decentralized blockchain, encryption, and security requirements? What does education look like in the age of ChatGPT? The Bauhaus movement introduced new materials like industrial-scale concrete, steel, and glass, and created skyscrapers and airports, changing the sensibilities of our time. This time, we must rethink what we can and should build in light of new digital materials such as the web, blockchain, and AI to inform paradigm shifts in our aesthetics and societal architecture.

Digital architecture represents a new sensibility expressed as technology, law, norms, and markets responsive to new materials and our new challenges — the environment, societal inequities, and systemic instability. The values of this new sensibility include inclusiveness, sustainability, and diversity, as reflected in our logo design.

Design Philosophy

Pentagram partner Giorgia Lupi and our team have developed a new aesthetic that embodies the values of DAL, giving shape to the Lab’s distinct ethos and approach.

Reflecting our belief in dynamic, empowered communities of diverse individuals, soft pixels create new structures, moving together in harmonized flows of gradients, while maintaining their individual hues and twists.

Guided by the values of inclusiveness, decentralization, sustainability, and diversity for all people in a globally-minded society, DAL proposes a new architecture with the new digital sensibility.

As part of the larger Digital Garage ecosystem, DAL brings together a network of experts and builders to implement our vision of the future. We hope our blog will serve as a platform to spark dialogues and build communities of people who may come together to act on the ideas that emerge from those discussions. We invite you to join us in the conversation!